A famous music festival made its metaverse debut Roblox’s JBL Land x Tomorrowland JBL’s virtual world of sound opened its doors on the stage in February 2024, and now Tomorrowland 2024 will feature a rebuilt JBL-branded stage, the House of Fortune.
For those who don’t know, Tomorrowland is a huge annual music festival that takes place all over the world, but it originated in Belgium. Audio brand JBL sponsors a stage called the House of Fortune at the event, and now the two organisations have collaborated to digitally recreate the stage in Roblox – specifically in JBL Land, which launched earlier this year. You can experience the wide range of JBL Music Academy artists performing at Tomorrowland from the comfort of your own home, as they will also perform digitally with interactive lighting elements to experiment alone or with friends.
This collaboration also marks the first time JBL is introducing quests into the experience, in which you’re tasked with helping Raya, the host of the House of Fortune, find her lost items and complete minigames before reaching the stage. Completing quests can also earn you some exclusive UGC like the Sound Seeker Cape and a virtual version of the JBL Xtreme 4 Tomorrowland speaker, which you can also get by purchasing one of the speakers in the real world.
Robert Jan van Dormael, Vice President of Marketing Consumer Audio at HARMAN, says, “Since launching JBL Land in February, the Roblox community has embraced our interactive audio elements. Our innovative blend of music and gaming, combined with this collaboration with Tomorrowland, is the perfect way to elevate JBL Land. House of Fortune brings a unique festival experience to Roblox, bridging the gap between the physical and virtual worlds and providing fans with incredible engagement and the magic of Tomorrowland.”
Tomorrowland is available JBL Land for the next two months, so make sure you log in and complete the quest before they’re gone to get your special items and make some summer memories.
That’s all you need to know about JBL Land’s Tomorrowland collab. We have plenty of Roblox codes for all kinds of Roblox games that you should check out, such as Blox Fruits codes, Anime Defenders codes, and Dress to Impress codes.
